Celebrity Cruises strives to be an overall vacation brand for their users and flights are a key decision factor in the planning process. My team was tasked with optimizing the existing capabilities of our booking systems to make it easier for our guests to purchase flights. Additionally, tests were conducted to determine when it made the most sense to introduce flights in the user journey. The project resulted in significant gains in bookings and net promoter score rating.
PROJECT SUMMARY: Flights by Celebrity